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Note: If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
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This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.
In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:
Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation.
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Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.
Insurance/year: 700 NZD/ per year