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Marketing
Bachelor of Applied Management (Sales and Marketing)
Bachelor of Applied Management (Sales and Marketing)

Bachelor of Applied Management (Sales and Marketing)

  • ID:CPIT640058
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

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Admission Requirements

Entry requirements

  • University Entrance: NCEA Level 3 (60 credits at Level 3 and 20 credits at Level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and
    • Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing and
    • Numeracy* - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627)

OR

  • New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent

Note: If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.

English requirements

  • If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
  • Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart.

OR

  • If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
  • If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the AraExamination Centre or in your home country.
  • IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
  • Overall IELTS requirements 6.0 academic: speaking 5.5, reading 5.5, writing 5.5, listening 5.5.
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Course Information

This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.

In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:

  • Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.
  • Market Development and Sales - Applies the principles and practices to successfully manage the sales function.
  • Marketing Planning and Control - Covers production of an operational marketing plan.
  • International Marketing - Develops understanding of global perspectives and challenges.
  • Strategic Marketing - Evaluates and cultivates strategic thinking capacity.

Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation.

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Pre Courses

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Pathway Courses

  • You can study any of our other graduate diploma in business to enhance your skills.
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Career Opportunity

Career Opportunity

Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.

Ability to settle

Overseas Student Health Cover

Insurance/year: 700 NZD/ per year

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