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International Business, Marketing and Tourism
Bachelor of Marketing with International Tourism Management (Hons)
Bachelor of Marketing with International Tourism Management (Hons)

Bachelor of Marketing with International Tourism Management (Hons)

  • ID:UB440158
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

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Admission Requirements

Entry Requirements

English Requirements

  • IELTS overall score of 6.0 with minimum 5.5 in each element
  • TOEFL iBT - Listening: 17, Reading: 18, Speaking: 20, Writing: 17
  • Pearson PTE - Listening: 59, Reading: 59, Speaking: 59, Writing: 59

Course Information

The BSc Marketing with International Tourism Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the tourism industry.

You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the tourism industry.

With a good grounding in business and marketing the course offers students an industry focus in tourism management with good employment opportunities across a range of employment opportunities in both marketing and tourism roles.

This inter-disciplinary course combines key subject areas of business, marketing and tourism management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of tourism marketing and management.

  • Benefit from a course that opens up career opportunities as a business and conference organiser, outdoor activities/education manager, theme park marketing manager, tourist information centre manager, travel agency manager, tour operator marketing manager, hotel and leisure marketing manager, and offers access to a wide choice of further study.
  • Learn essential skills for careers in the tourism industry, in a department with close links to local tourism, hospitality and business organisations.
  • Study areas including: intercultural management in tourism, tourism and society, critical issue in tourism and hospitality, business practice, marketing, consumer behaviour and marketing communications through a combination of classroom-based learning and fieldwork activities.
  • Gain additional insights through field trips to local and international organisations facilitated by your Department.
  • Explore the relevant theory and research areas and learn how to apply them through practice, when you will work on real-life briefs and case studies.

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  • Business Of Tourism And Hospitality (TAL031-1) Compulsory
  • Business Practice Explored (BSS005-1) Compulsory
  • Consumer Behaviour (MAR022-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • Understanding Tourism And Hospitality (TAL021-1) Compulsory
  • Using Data To Build Business Practice (BSS004-1) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Interactive Marketing Management (MAR032-2) Compulsory
  • Intercultural Management In Tourism (TAL036-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Strategy And Innovation (BSS029-2) Compulsory
  • Tourism And Society (TAL049-2) Compulsory
  • Continuing Professional Development (MAR027-3) Compulsory
  • Critical Issues In Tourism And Hospitality (TAL030-3) Compulsory
  • Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
  • Marketing In A Global Context (MAR014-3) Compulsory
  • Preparation For Specialist Research Project (MAR029-3) Compulsory
  • Specialist Research Project (MAR030-3) Compulsory
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Pre Courses

A Degree with a Foundation Year gives you guaranteed entry to an Undergraduate course.

Whether you’re returning to learning and require additional help and support to up-skill, or if you didn’t quite meet the grades to pursue an Undergraduate course, our Degrees with Foundation Year provide a fantastic entry route for you to work towards a degree level qualification.

With our guidance and support you’ll get up to speed within one year, and will be ready to seamlessly progress on to undergraduate study at Bedfordshire.

The Foundation Year provides an opportunity to build up your academic writing skills and numeracy, and will also cover a range of subject specific content to fully prepare you for entry to an Undergraduate degree.

This is an integrated four-year degree, with the foundation year as a key part of the course. You will need to successfully complete the Foundation Year to progress on to the first year of your bachelor’s degree.

Why study a degree with a Foundation Year?

  • Broad-based yet enough depth to give you credible vocational skills
  • Coverage of a variety of areas typically delivered by an expert in this area
  • Gain an understanding of a subject before choosing which route you wish to specialise in
  • Great introduction to further study, and guaranteed progression on to one of our Undergraduate degrees

The degrees offering a Foundation Year provide excellent preparation for your future studies.

During your Foundation Year you will get the opportunity to talk to tutors about your degree study and future career aspirations, and receive guidance on the most appropriate Undergraduate course to help you achieve this; providing you meet the entry requirements and pass the Foundation Year.

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Pathway Courses

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Career Opportunity

Career Opportunity

On completing this course you are likely to progress into employment in role such as:

  • Hospitality industry marketing
  • Business and conference organisation and marketing
  • Theme park marketing manager
  • Tour marketing manager
  • Tourism/marketing officer
  • Tourist information centre marketing manager
  • Travel agency marketing manager

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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