From online behavioural marketing to in-game advertising, and from SMS marketing to app-based adverts, digital marketing has revolutionised the way advertisers sell and consumers buy. And as the established major players and ambitious start-ups continue to develop and expand the landscape, so a ‘digital skills gap’ has appeared, both in the UK and internationally.
This course aims to help fill that gap by providing you with the knowledge and expertise you will need to make an impact in this rapidly expanding global industry.
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- Brand Communication And Reputation Management (MAR036-6) Compulsory
- Digital Analytics And Online Customer Experience (MAR050-6) Compulsory
- Digital Marketing Strategy (MAR051-6) Compulsory
- Marketing And The Digital Future (MAR039-6) Compulsory
- Performance Achievement Planning (BSS072-6) Compulsory