Course Image
Image of Algonquin College Ottawa
Bussiness
Advanced College Diploma - Advertising and Marketing Communications Management
Advanced College Diploma - Advertising and Marketing Communications Management

Advanced College Diploma - Advertising and Marketing Communications Management

  • ID:AC010009
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$95.00
  • TuitionFee/Year:$5,525.24
  • LivingFee/Year:$3,666.67
  • OtherFee/Year:$12,707.33
  • Application Fee:$95.00
  • TuitionFee/Year:$5,525.24
  • LivingFee/Year:$3,666.67
  • OtherFee/Year:$12,707.33

* International student Premium, U-Pass fee, Student activity fee, Technonoly fee, Sport fee, Convocation fee, Heath service fee, Books and supplies cost...

Estimated Total/program:
$65,982.72
Apply
30
Accept letter
30
Visa
20
Fly
1

Admission Requirements

Entry requirement

  • Minimum Level of Education Required: Grade 12 / High School
  • Min GPA: 50.0%

English Requirements

For direct admission, applicant must be from an English speaking country or meet either of the following English test scores:
  • Min TOEFL iBT: 88.0
  • Min IELTS overall: 6.5 (Min Reading: 6.0, Min Writing: 6.0, Min Listening: 6.0, Min Speaking: 6.0)
For conditional admission, instead of submitting IELTS or TOEFL scores, applicant may complete English courses prior to the academic program. The length of the English course is determined based on the applicant’s level of English proficiency.

Other Requirements

  • Grade 12 English with a minimum grade of 70%; Grade 11 Math.
  • Applicants with 3 or more years of study gap between high school graduation and the application to Algonquin College will not be considered for admission

Course Information

Turn your creativity into your career.

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

  • the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
  • DIGG - the student-run ad agency where every client has a unique problem to be solved
  • SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

  • retail
  • professional services firms
  • technology companies
  • associations
  • governments

You might even launch your own marketing and communications company.

SUCCESS FACTORS

This program is well-suited for students who:
  • Are creative and show initiative.
  • Are disciplined in their studies.
  • Have strong interpersonal skills.
  • Have above average written and oral communication ability.
  • Enjoy problem solving in a team environment.
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
See moreSee less

Pre Courses

No Course!
See moreSee less

Pathway Courses

No Course!
See moreSee less

Career Opportunity

Career Opportunity

Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media, promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  1. Determine, analyze and respond to clients` advertising and marketing communications objectives by applying principles of marketing and communications.
  2. Perform a market segmentation analysis, determine the organization`s target market audience and define the consumer behaviour of each segment.
  3. Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
  4. Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
  5. Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
  6. Develop creative solutions to address advertising and marketing communications challenges.
  7. Plan, implement, monitor and evaluate projects by applying principles of project management.
  8. Complete all work in a professional, ethical and timely manner.
  9. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Ability to settle

Overseas Student Health Cover

Same Courses

Close search