Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB), in consultation with our industry partners and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).
Training is delivered in stages which correspond to AQF Levels IV - VI. The preferred pathway for a qualification is for students to complete the requirements of the
previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
COURSE DELIVERY & ASSESSMENT METHODS
Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning. Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice questions and short answers, essays, true/false and presentations.
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- Make a presentation
- Articulate, present and debate ideas
- Apply digital solutions to work processes
- Write complex documents
- Profiile the market
- Conduct market research
- Develop product knowledge
- Apply marketing communication across a convergent industry
- Develop and apply knowledge of marketing communication industry
- Edit texts
- Analyse consumer behavior
- Design direct response offers
Vocational/ Employment Outcome: Entry Level Marketing and Communication Officer, Customer Service Advisor, Office Administration Assistant, Sales Employee